Formal Tween Girl

A pre-teen or "tween" is a girl approximately between the ages of 8 – 13. It's when a girl's body begins to change pre-puberty or has just reached it. The bust and hips grow larger while the waist becomes more defined.

Most tweens have an opinion on the clothing they like to wear and start to forge their own individual style. They want to keep up with the trends, are aware of clothing brand labels and most like to stand out in the crowd and wear something original. Tweens of the 21^st century are not shy and express themselves through the clothing that they wear. These girls want to look just like the older girls and Formal Tween Girl caters for similar styles but with the right cut and fit for their body shapes.

They are influenced by teen stars such as Miley Cyrus, Selena Gomez, High School Musical and musicians and movie stars and want to emulate their look and style.

The current market demand is for high quality fashion at a reasonable price and the latest market research shows that girls in this age group represent a considerable portion of the market.

Tween girls seem to have a full event calender with school formals, discos, parties, end of year sporting presentations, religious events and weddings to attend. Their expectation is to wear something fun, eye-catching and unique.